A social media campaign is a coordinated marketing effort that establishes or builds upon your
business goals on one or more social media platforms. It is more than the occasional social media
post; it involves achieving a singular business goal, such as:

 Driving sales for your company
 Building an email marketing list
 Increasing traffic to your website
 Improving brand engagement with prospects
 Acquiring feedback from your products’ users

A social media campaign summarizes your plan for what you will do and hope to achieve on your
social media channels. It guides your activities and enables you to track and measure the results of
your social media campaign. Without a detailed plan, you cannot know for certain whether your
social media efforts are working or how much return you are getting on your investment.