Influencer marketing, in its most basic sense, is about using your associations with niche experts,
thought leaders, and “influential” users to sway the buying decisions of your target audience.
Influencer marketing helps brands build trust, credibility, authority, and engagement. If done well, it
can generate solid leads and even sales. Typically, influencers create sponsored reviews, host
giveaways, or promote branded offers to their followers. All of these tactics help brands meet their
sales goals and produce a concrete ROI from influencer marketing.
While most brands focus on social selling through influencers (as explained above), few are able to
draw long-term benefits from it. The cash registers keep ringing only as long as the influencer-led
campaigns last.